WELCOME TO AL FURAT
WELCOME TO AL FURAT
Al Furat is a young, agile, progressive, dynamic, responsible and advanced company specialized in the production of cigarettes.
Founded in 2011 and headquartered in the UAE, Al Furat carefully and passionately crafts and produces its own 2 brands: Elegance Cigarettes and Escape cigarettes.
To serve consumers different tastes and styles and produce consistent high-end quality and taste cigarettes, Al Furat uses the finest carefully selected tobacco and premium raw material and operates through production facilities equipped with the latest fully automated state-of-the-art cigarette manufacturing and packaging machinery.
Al Furat annual growing production capacity of 30 billion sticks includes the most demanded universal formats: King Size, 100’s soft, Slims, Super Slims, Queen Size and Nano.
Al Furat 300 collaborators are the back bone of the company; through their ethical expertise, innovative thinking, determination, commitment and collective genius, they drive the company’s successful development and the flawless distribution of Al Furat’s brands globally reinforcing the company’s geographical presence and business partnerships in more than 25 countries, in the Middle East, Asia, Africa, Eastern Europe and South America, where our brands are successfully gaining market share.
OUR VISION
OUR VISION
We go above and beyond because we want to offer consumers from all around the world, the most enjoyable smoking experience.
Our Vision
Al Furat’s vision is to endeavour to deliver cigarettes with the same high-quality standards in terms of finished products and high-end innovative packaging as international premium brands, however at a more compelling price, to offer consumers the most enjoyable smoking experience
Our Mission
Al Furat will reinforce its global footprint by going beyond limits and by building stable and long-term international business partnerships
OUR VALUES
OUR VALUES
‘IMAGINATIVE, BOLD, DYNAMIC, RESPONSIBLE AND COLLABORATIVE’
Our values help us grow ethically to reach our ultimate aim of customer satisfaction.
Al Furat believes that the key to success is a clear cultural framework which is built on very differentiating values. These core values will help the company ethically grow the business and reach the ultimate aim of customer satisfaction.
These values will help determine what is important, what should be done and most importantly how it should be done.
Imagination
resourcefulness driven by awareness
We always think out of the box and propose innovative and creative ideas to adapt and to meet customer demands. We always challenge ourselves to stay open minded and value different perspectives.
Boldness
will to win driven by determination
We dream big and the attitude we constantly adopt, is that of a winner. With our courageous and confident decisions and our passionate commitment, we consistently dare to compete and to embark on new ventures beyond limits.
Speed
efficiency driven by dynamism
We move swiftly following clearly set directions. We keep things simple and we essentially focus on results. To us quick learning and fast sharing of expertise and knowledge are of critical importance.
Responsibility
performance driven by ethics
We act with integrity and trustworthiness. We will never make any compromise of our standards and ethics. Respect is the essence of our relations with our teams, suppliers, customers, the environment and the society as a whole.
Collaboration
excellence driven by collective genius
We always work as one team because it’s always better together. We trust our collaborators expertise and accordingly we empower them. We all commit collectively to deliver operational excellence and purpose quality fit.